![]() But our work doesn’t stop here, and we’re excited to continue investing in this area by rolling out new features in the coming months to help you increase efficiency, jumpstart your creative process and think bigger about your marketing strategies. “It’s also a key aspect of how we aggregate signals, like intent, to help you connect with buyers. “We’ve long used it to help you reach the right audiences with the right messages at the right time, measure conversions with accuracy and train our bidding models,” Shrivastava noted. It will make the feature available in more languages and geographies and add new functionalities in the coming months. If youre looking for the best AI writing software to create high-quality content that converts clicks into leads, my top 3 recommendations are ContentatScale.ai, GrowthBar and Jasper AI. AI Copy Suggestions can help jumpstart your creativity and reduce the time you spend on your day-to-day tasks so that you can continue to focus on what matters - continuing to produce memorable campaigns and building your brand,” Abhishek Shrivastava, VP of product at LinkedIn, said in a blog post.Ĭurrently, LinkedIn is testing AI Copy Suggestions in English with a small group of customers in North America. “We know you’re stretched to do more with fewer resources while driving ROI for your company. In a recent survey of more than 1,000 marketers conducted by Salesforce and YouGov, 71% of respondents said generative AI technologies will eliminate busywork for them and can save an average of five hours per week - or more than a month in a year. Generative AI tools like the one from LinkedIn could enable marketers to eliminate repetitive and time-consuming tasks so they can focus on strategic and high-value processes. Reports from The Information and CNBC also suggest Amazon and Google are looking to use generative AI to fast-track advertising, with the latter planning to use its PaLM 2 model to help advertisers generate assets for ads. ![]() ![]() Meanwhile, Salesforce’s new Marketing GPT is helping enterprises draft personalized emails - complete with subject lines and body content - for campaigns. Just last month, Meta announced an AI Sandbox to let advertisers create, through text prompts, variations of basic copy for different audiences. LinkedIn shares a note in the workflow clearly stating that the posting party is responsible for the content of the ad, even if it’s AI-generated.Ĭurrently, generating content for ads appears to be the leading use case of large language models in the marketing arena. The feature allows users to accept a suggestion as is or to review and edit it as per their marketing strategy and brand language.
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